"I was working at 50% capacity."

Alan Ferris’s career journey is a masterclass in the art of reinvention and the relentless pursuit of purposeful leadership. Alan started his career in the state public service at just 17 years old, ultimately climbing the ranks to act as a Director General.

But it is what he did next—and how he chose to rebuild his professional identity across the private, public, and not-for-profit sectors—that truly defines his story.

Alan shares with us 3 key things:-

  1. The Courage to Walk Away: At 48 years old, Alan walked away from a secure government contract—despite having a family, a mortgage, and an apprehensive spouse—because he refused to accept a life of working at only 50% capacity.

  2. The True Essence of Leadership: Drawing from his early days playing competitive soccer with grown men at age 17, Alan unpacks his deeply held philosophy on leadership. He explains why true leadership isn't just about setting a vision, but about empowering your team, trusting them implicitly, and picking them up when they make mistakes.

  3. Navigating Growth vs. Identity: Finally, we discuss his current role as the CEO of the City of Bunbury. Alan shares the intense complexities of driving major economic development while fighting to maintain the beloved coastal identity and country-town feel that the local community cherishes.

"I was working at 50% capacity."
Max Power